Everyday life,
made better.

Calvin Klein Jeans Men Cap

CHF 17.00€20.00

VAT incl.VAT excl.

Guess

Guess Women Jacket

CHF 152.80€179.70

VAT incl.VAT excl.

Columbia Men Cap

CHF 23.00€27.00

VAT incl.VAT excl.

Guess

Guess Women Jacket

CHF 122.70€144.20

VAT incl.VAT excl.

Calvin Klein

Calvin Klein Men Cap

CHF 25.60€30.10

VAT incl.VAT excl.

Calvin Klein Jeans Men Blazer

CHF 125.30€147.30

VAT incl.VAT excl.

Columbia Men Cap

CHF 23.00€27.00

VAT incl.VAT excl.

The North Face

The North Face Men Jacket

CHF 141.90€166.80

VAT incl.VAT excl.

Vans

Vans Men Cap

CHF 26.30€31.00

VAT incl.VAT excl.

Ea7

Ea7 Men Jacket

CHF 147.40€173.20

VAT incl.VAT excl.

Calvin Klein Jeans Men Cap

CHF 19.30€22.70

VAT incl.VAT excl.

Columbia Women Blazer

CHF 156.00€183.40

VAT incl.VAT excl.

Home & Family

Create your perfect nest.

Home as a refuge, not a backdrop.

Objects chosen to slow down the day: fabrics that invite you to sit, soft lighting for dinner, ceramics that carry a maker's mark. Useful design with soul.

Everyday scenes

Slow Tuesday dinnerCoffee ritualEvening reading corner

Explore Home

Pick of the week

Home

Electric Blanket Elakef InnovaGoods Grey 120 x 160 cm 160 W

CHF 45.30€53.20

VAT incl.VAT excl.

Home

Double Electric Underblanket Blewarm InnovaGoods 60+60 W 140 x 160 cm White

CHF 37.00€43.50

VAT incl.VAT excl.

Home

Oversized Sweatshirt Blanket with Fleece Lining Swug InnovaGoods

CHF 13.50€15.90

VAT incl.VAT excl.

Home

Portable Mini Plug Heater Heatpod InnovaGoods 400 W

CHF 15.40€18.10

VAT incl.VAT excl.

Travel & Adventure

Pack light. Arrive ready.

Pack light. Come back with stories, not overweight bags.

Roll-top backpacks built for Zurich rain and Palermo sun, organizers that actually work, bottles that never leave you dry.

Everyday scenes

Weekend by trainDaily commuteHalf-day trek

Explore Travel

Pick of the week

The North Face

Travel

The North Face Men Jacket

CHF 141.90€166.80

VAT incl.VAT excl.

Travel

Columbia Women Blazer

CHF 156.00€183.40

VAT incl.VAT excl.

Benetton

Travel

Laptop Backpack Benetton Cool Navy Blue 27 x 40 x 19 cm

CHF 24.20€28.50

VAT incl.VAT excl.

Kappa

Travel

Laptop Backpack Kappa Dark navy Grey Navy Blue 28 x 42 x 13 cm

CHF 25.70€30.20

VAT incl.VAT excl.

Across the worlds

Picked for the season.

Warm at home, well wrapped outside: what really matters these weeks.

See all →

Home

Electric Blanket Elakef InnovaGoods Grey 120 x 160 cm 160 W

CHF 45.30€53.20

VAT incl.VAT excl.

The North Face

Fashion

The North Face Men Jacket

CHF 141.90€166.80

VAT incl.VAT excl.

Wellness

Rechargeable Shiatsu Massager Pro Massatsu InnovaGoods

CHF 38.60€45.30

VAT incl.VAT excl.

Guess

Fashion

Guess Women Jacket

CHF 152.80€179.70

VAT incl.VAT excl.

Wellness

Double Electric Underblanket Blewarm InnovaGoods 60+60 W 140 x 160 cm White

CHF 37.00€43.50

VAT incl.VAT excl.

Home

V0103918

CHF 27.00€31.70

VAT incl.VAT excl.

Fashion

Calvin Klein Jeans Men Blazer

CHF 125.30€147.30

VAT incl.VAT excl.

Home

Decorative Bioethanol Tabletop Fireplace Heatfir InnovaGoods

CHF 24.70€29.10

VAT incl.VAT excl.

Wellness

Rechargeable 6D Neck and Back Massager Silax InnovaGoods

CHF 33.70€39.60

VAT incl.VAT excl.

Pieces

Fashion

Pieces Women Scarve

CHF 21.20€24.90

VAT incl.VAT excl.

Home

Portable Mini Plug Heater Heatpod InnovaGoods 400 W

CHF 15.40€18.10

VAT incl.VAT excl.

Benetton

Work

Laptop Backpack Benetton Cool Navy Blue 27 x 40 x 19 cm

CHF 24.20€28.50

VAT incl.VAT excl.

Work & Productivity

Perfect flow. Every day.

The right tool makes the day feel lighter.

Tidy desks, clean call audio, lighting that doesn't tire the eyes after 6pm. Accessories chosen by people who actually live remote work.

Everyday scenes

Team callsTwo-hour focus blockCoffee-shop setup

Explore Work

Pick of the week

Work

V0103918

CHF 27.00€31.70

VAT incl.VAT excl.

Work

Folding and Adjustable Laptop Stand Lastan InnovaGoods

CHF 15.60€18.30

VAT incl.VAT excl.

Logitech

Work

Logitech LGT-H390 Headphones with Microphone Black

CHF 34.90€41.00

VAT incl.VAT excl.

Logitech

Work

Logitech B170 Wireless Optical Mouse Black

CHF 17.70€20.80

VAT incl.VAT excl.

Wellness & Activity

Light movement. True balance.

Small movement. Big difference.

Twenty-minute morning yoga, post-lunch walks, evening recovery. Essential gear, natural materials, no loud promises.

Everyday scenes

Morning routineActive breakEvening recovery

Explore Wellness

Pick of the week

Wellness

Rechargeable Shiatsu Massager Pro Massatsu InnovaGoods

CHF 38.60€45.30

VAT incl.VAT excl.

Wellness

Rechargeable 6D Neck and Back Massager Silax InnovaGoods

CHF 33.70€39.60

VAT incl.VAT excl.

Wellness

Electric Blanket Heklet InnovaGoods White Grey 130 x 180 cm 160 W

CHF 54.00€63.50

VAT incl.VAT excl.

Wellness

Electric Heated Tapping and Percussive Massager Tappilan InnovaGoods

CHF 23.10€27.10

VAT incl.VAT excl.

Ten objects you'd use
every single day.

Our cross-category pick: tested items, each with a clear reason to be on the list.

Read the pick

Green & Sustainable

Buy less. Live better.

Buy less. Choose better.

Products built to last — recycled materials, short supply chains, packaging that doesn't end up in the trash.

Everyday scenes

Plastic-free shoppingZero-waste lunchResponsible gifting

Explore Green

Pick of the week

Green

Decorative Bioethanol Tabletop Fireplace Heatfir InnovaGoods

CHF 24.70€29.10

VAT incl.VAT excl.

Green

Bamboo Folding Side Table Lapwood InnovaGoods

CHF 23.10€27.20

VAT incl.VAT excl.

Green

3-in-1 Folding Garden Seat with Bag for Tools Situl InnovaGoods

CHF 25.40€29.90

VAT incl.VAT excl.

EDA

Green

EDA Grey Seedling Support 73 x 38.5 x 68 cm

CHF 51.50€60.60

VAT incl.VAT excl.

Stories, guides & rituals

Dedal Magazin

Editorial content that gives products context — tested, researched, useful.

All articles

Guide

Dedal Magazin13 min read

Working from home without back pain: the complete setup, piece by piece

Ergonomics, monitor, peripherals, audio and light: how to build a healthy setup that holds eight hours a day.

Choose well14 min read

Thermal bottles: how to actually choose one

Material, insulation, lid, volume, hygiene. The complete guide to picking a thermal bottle that lasts for years.

Living13 min read

The evening home ritual: how the space changes when the day comes down

Warm light, scent, texture, sound and rhythm: how evening turns the same room into a refuge, one gesture at a time.

Routine13 min read

Twenty minutes of yoga before the day begins

A short, gentle morning routine, and how to set up the corner at home: mat, comfort, atmosphere. Easy movement for everyone.

Practical guide14 min read

The everyday kitchen: how to choose without going wrong

Material, size and maintenance: a few criteria to equip the kitchen with things that last — with a real selection from the catalogue.

Buying guide13 min read

Relax and recovery: how to choose the right small comfort

Heat pads, massagers, warming cushions: a few criteria to choose comfort you'll actually use, with a real selection from the catalogue.

Lighting and decorating the home: the practical guide to choosing well

Kelvin, lumens, lamp types, layering, prints and clocks: the technical criteria to choose light and décor without mistakes, room by room.

Seasonal guide13 min read

Small appliances: the practical guide to choosing the right one

Watts, energy use, footprint, cleaning and safety: the concrete criteria to choose blenders, toasters, coffee, kettles and grills well.

Choose well6 min read

Hand luggage: how to choose it without paying twice

Cabin dimensions, empty weight, inside organisation: the concrete criteria for hand luggage, with a real selection from the catalogue.

Choose well6 min read

Perfumes: how to read the bottle before buying

Concentration, olfactory family, format: the criteria that explain why two perfumes at the same price last different hours. With a real selection from the catalogue.

Sea and pool: gearing up for summer without buying at random

Towels, masks, inflatables, kayaks and kids pools: the criteria that really matter, the mistakes to avoid and how to make everything last more than one season — with a real selection from the catalogue.

Seasonal guide13 min read

Summer garden living: from the barbecue to watering, the practical guide

The garden and balcony become the extra room of the house: cooking outside, keeping plants alive while you are away, coping with the heat and keeping order — with a real selection from the catalogue.

Gifting well13 min read

Kitchen gifts: how to choose something that will actually get used

The kitchen gift that ends up at the back of a drawer almost always has the same flaw: it was chosen by looking at the object, not at the person who will use it. Here is the practical framework — person, materials, space, upkeep — with a real selection from the catalogue.

Choosing with care13 min read

Massagers: how to choose the right one for your routine

Shiatsu, percussion, air compression: behind the same word are different mechanisms, suited to different areas and moments. A practical framework for type, area, heat and power — with a real selection from the catalogue. Comfort and relaxation, not medical devices.

Summer in the garden13 min read

Above-ground pools: how to choose one that lasts more than one summer

Inflatable, rigid or frame: the difference is not the price, it is how much work it asks of you every week. Real formats, base preparation, filtration, maintenance and safety — with a selection from the catalogue and the mistakes that get a pool thrown away by the end of August.

Choosing with care13 min read

Gifts for children: how to choose something that actually gets used

The criterion is not the age on the box: it is how many times that object will find its way back into a child’s hands unprompted. Play families, materials, safety, pieces that go missing, gifts given in someone else’s home — a practical framework, with a real selection from the catalogue.

Skincare13 min read

Skincare without the noise: how to build a routine that actually holds

Cleanse, moisturise, protect: three steps done well beat ten products chosen at random. Skin types, ingredients, common mistakes and a real selection from the Dedal catalogue.

Life with a dog13 min read

Leashes, harnesses and collars: the guide to walks without pulling

Harness or collar? Fixed or retractable leash? How to measure a dog and which materials last. Concrete criteria and mistakes to avoid, with a real selection from the Dedal catalogue.

Swimming goggles: how to actually choose them and stop fighting them in the water

Seal, lenses, anti-fog, sizing: the criteria that matter after the first week in the pool, without useless jargon, with a real selection from the catalogue.